Research before buying
It's essential to thoroughly investigate the health of your potential puppy's parents.
Be Puppywise
If you're thinking about getting a dog there’s a lot to consider, which is why we’re encouraging people to Be Puppywise.
Thinking of getting a dog?
Leading experts urge the public to be ‘puppywise’ as quick decisions are enabling rogue breeders to thrive.*
Watch our Head of Health, Charlotte McNamara, as she discusses how to be 'puppywise', or visit our article to learn more about how the 'convenience culture' is driving a puppy welfare crisis.
(*Research carried out by The Kennel Club, 2024)
''4 in 10 owners unintentionally buy from a puppy farm''
Thousands each year buy puppies with minimal research or effort.
Before diving into puppy ownership, ensure you’re prepared
FIND OUT HOW
LEARN MORE
Avoid puppy farmers
1 in 3 puppies found on social media are suspected to have originated from a puppy farm.
Finding a good breeder
More than a quarter of puppy buyers admit they wouldn’t be able to spot a rogue breeder.
Find a puppy or a rescue dog
SEARCH HERE
''As a dog owner, your dog's health and well-being come first''
Your commitment to their care makes all the difference in their happiness and quality of life.
''A quarter of owners won’t travel more than an hour for their puppy''
This convenience-driven puppy buying behaviour is having dramatic consequences.
