The Kennel Club has introduced a new endorsement application process and would like to reassure that there is no change as to who can lift an endorsement, which will still remain with the person(s) who placed the endorsement.
Reasons for change:
- More secure and streamlined online process – endorsers (i.e. breeder) no longer need to upload signed letters; instead, they complete an online form, making the application process more secure and efficient
- In instances where a breeder registers a litter and has placed an endorsement on a puppy/litter, the endorsement can only be lifted by those breeder(s).
- Should an owner apply to remove an endorsement that they have not placed on behalf of a breeder, this will be rejected and they will be referred back to the person who placed the endorsement.
- Where there are joint endorsers (i.e. breeders), all endorsers will be notified via email to ensure transparency of any request to remove/place an endorsement. They will be given seven-days to approve or object which will reduce unauthorised changes.
- Faster processing times for breeder requests and instructions
Previously, persons who placed an endorsement were required to submit a signed letter when applying for endorsement changes, which often led to frustration due to scanning or uploading challenges. The Kennel Club has developed a new online process whereby breeders (not owners) will simply consent to a declaration confirming they have the necessary signed consent to remove/place an endorsement, eliminating the need for document uploads during the application.
As part of this streamlined approach, any joint endorsers, not the new owners, will automatically be notified by email of an application and given a seven-day window to approve or object to the placing or removal of an endorsement. If all parties approve within the period, or if no response is received, the placing or lifting of the endorsement will be processed automatically. In the event of an objection by one of the other endorsers, the application will be declined. As is currently the process, in this scenario the endorsers will need to resolve any concerns between themselves directly.
Said Helen Fox; Chief Commercial Officer; “We hope this new streamlined process will significantly enhance the endorsement service and improve the experience for breeders and owners. The Kennel Club is dedicated to becoming a digitally-first organisation, with the goal of making all our products and services seamless, accessible and aligned with the demands of the modern world and customer needs. With this new online system, we will be working towards an online service only and we kindly ask our breeders to no longer send in postal applications for endorsements.
“The Kennel Club remains committed to continuously improving our services, and this change marks an important step forward in modernising the endorsement application process and providing a more secure and controlled process for breeders. It not only improves our operations but also supports our goal of becoming more sustainable and advancing in a digital direction.”
As The Kennel Club continues to automate and digitise this process, it urges customers to ensure online accounts are up to date with the latest information including email addresses. Keeping accounts current is the best way to ensure customers receive important notifications. Breeders are also encouraged to plan ahead and apply to remove endorsements in a timely manner to help avoid delays when registering litters.
For further information please visit our website.